Demise of the L.A. Times National Edition
Word today that The Times National Edition is being killed will be sad news to all who looked forward to The Times advancing itself as a great paper.
Due to demographic changes in the big cities, papers like the L.A. and New York Times have no real choice but to spread out their circulation and appeal to people all over the country who are interested in an elite paper.
As with the L.A. Times magazine, only a half-assed effort has been made to make the National Edition a success. Even in Northern California and Oregon, it was not circulated in many places where the NYT was sold. Their distribution, often piggybacking on local papers' efforts, is superb. The LAT seldom made even an attempt in places where many papers might be sold, such as Yosemite and Ashland, Ore.
Unless the Tribune owners are careful, by the time they call it quits and decide to sell the paper, it won't be worth nearly as much.
I knew many of the men and women who worked to make the National Edition a success. Honor to them. But the Tribune owners haven't been worthy of them.
Labels: Tribune failures